Ron Howard’s Thai Cave Rescue Movie, Thirteen Lives, Is Coming To Theaters And Streaming In August
A24
By Joshua Meyer/May 17, 2022 8:28 am EST
‘The customers have spoken’
The Weinstein Company
Referring to viewers as “customers” (and films as “content,” as Salke does elsewhere in the trade) obviously betrays a certain business mindset, but if there’s one thing that’s encouraging to hear, it’s that Prime Video is striving to be “artist-friendly” in its approach to movie and TV distribution. The streamer has reportedly been “working hand in hand” with Howard, Brian Grazer, and other producers, to determine the best release approach for “Thirteen Lives.” Salke concluded:
“The customers have spoken and we are definitely listening, so now we’re making it happen for viewers all over the world, who crave these films, to be able to see them the way they want — in their own homes as well as giving them a chance to see them in theaters. We want audiences to be able to have the opportunity to see and experience [‘Thirteen Lives’ in] all its cinematic glory in the theater, so we’re going to … move heaven and earth to make sure that we get that opportunity to as many people as possible.”
“Thirteen Lives” is slated for a limited theatrical release in early August, with a streaming debut on Prime Video to follow weeks later.
“We’re trying to continue the legacy of ‘Manchester by the Sea,’ ‘The Big Sick,’ ‘Being the Ricardos’ [to] keep the high quality bar going, while bringing the movie to as many people as possible. We think this movie can do both.”
