Silenzio Bruno!
Disney+/Pixar
Nielsen’s ranking of the most streamed movies in 2021 paints a similarly complicated picture of the streaming landscape. The top spot went to Pixar’s animated movie “Luca,” which amassed about 10.6 billion minutes of viewing on Disney+. What’s more, Disney+ had all but two of the top 10 most-streamed films last year, including new releases like “Raya and the Last Dragon,” “Cruella,” and “Jungle Cruise.” (For those who are curious: “Encanto” only streamed on the service for a week in 2021, so Nielsen has yet to report on how the movie has performed compared to these other titles.) Netflix did manage to break the top 10 thanks to “Red Notice” and “The Mitchells vs the Machines,” which secured the number five and nine spots, respectively. At the same time, “Moana” and “Frozen II” claimed the number two and four spots, despite having been available on the home market for years.
The big thing to remember here is that families with kids tend to stream the same movies over and over again for their children to watch, which is how beloved films like “Moana” end up garnering so many streaming hours over the course of a year (not least of all 2021, when so many kids were at home more than usual). It’s also worth noting that Disney, Hulu, Prime Video, Apple TV+, and Netflix are the only streamers being monitored by Nielsen, so it’s unclear how services like HBO Max, Paramount+, and Peacock are performing compared to their competitors when it comes to their own programming. Like I said: The question of what’s “popular” in the age of streaming is a hard one to answer, even when you have genuinely useful data in hand.
The Most-Streamed Series Of 2021 Wasn’t Squid Game, Believe It Or Not
Netflix
By Sandy Schaefer/Jan. 21, 2022 12:49 pm EST
Indeed, this calls attention to one of the core problems with Netflix’s in-house metrics: Because the company only counted the viewership for the final 10-episode season of “Lucifer” and not the 83 episodes before it, the show failed to make its top 10 charts for its global programming in 2021. This also illustrates why it’s so tricky to determine which series are really the most “popular,” given that “Squid Game” only has nine episodes so far, as opposed to 93 for “Lucifer” and 75 for “The Great British Baking Show” on Netflix (which claimed third place on Nielsen’s chart for the most streamed series in 2021).
Silenzio Bruno!
Disney+/Pixar
Nielsen’s ranking of the most streamed movies in 2021 paints a similarly complicated picture of the streaming landscape. The top spot went to Pixar’s animated movie “Luca,” which amassed about 10.6 billion minutes of viewing on Disney+. What’s more, Disney+ had all but two of the top 10 most-streamed films last year, including new releases like “Raya and the Last Dragon,” “Cruella,” and “Jungle Cruise.” (For those who are curious: “Encanto” only streamed on the service for a week in 2021, so Nielsen has yet to report on how the movie has performed compared to these other titles.) Netflix did manage to break the top 10 thanks to “Red Notice” and “The Mitchells vs the Machines,” which secured the number five and nine spots, respectively. At the same time, “Moana” and “Frozen II” claimed the number two and four spots, despite having been available on the home market for years.
The big thing to remember here is that families with kids tend to stream the same movies over and over again for their children to watch, which is how beloved films like “Moana” end up garnering so many streaming hours over the course of a year (not least of all 2021, when so many kids were at home more than usual). It’s also worth noting that Disney, Hulu, Prime Video, Apple TV+, and Netflix are the only streamers being monitored by Nielsen, so it’s unclear how services like HBO Max, Paramount+, and Peacock are performing compared to their competitors when it comes to their own programming. Like I said: The question of what’s “popular” in the age of streaming is a hard one to answer, even when you have genuinely useful data in hand.
The big thing to remember here is that families with kids tend to stream the same movies over and over again for their children to watch, which is how beloved films like “Moana” end up garnering so many streaming hours over the course of a year (not least of all 2021, when so many kids were at home more than usual). It’s also worth noting that Disney, Hulu, Prime Video, Apple TV+, and Netflix are the only streamers being monitored by Nielsen, so it’s unclear how services like HBO Max, Paramount+, and Peacock are performing compared to their competitors when it comes to their own programming. Like I said: The question of what’s “popular” in the age of streaming is a hard one to answer, even when you have genuinely useful data in hand.
